“Coaching is an ongoing relationship which focuses on clients taking action toward the realization of their visions, goals, or desires. Coaching uses a process of inquiry and personal discovery to build the client’s level of awareness and responsibility and provides the client with structure, support, and feedback. The coaching process helps clients both define and achieve professional and personal goals faster and with more ease than would be possible otherwise.” (International Coach Federation)

Evolution of Therapy and Coaching

TRADITIONAL THERAPY
(old style)
>>>> TRANSITIONAL
(solution-focused
brief therapies)
>>>>
LIFE COACHING
(the new option)

Counseling and Coaching are similar in that a fee is paid; the client wants to change; it is an ongoing, confidential relationship; the sessions are regularly scheduled.


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The following comparison is borrowed from many other coaches and their work.

THERAPY

Psychoanalytic
Paradigm of pathology
Orientation =
     Process
     Feelings
     Inner World
History
“Why?”
Client is patient
Medical model
Relieve pain and symptoms
Restore functioning; adjust
History, the past
Patient wants to move away from pain
Medical/clinical model
Diagnosable illness
Paradigm of pathology
Therapist is responsible for process,
     direction, and outcomes
Forwards the work through healing, re-
     parenting, emotions, catharsis
COACHING

Whole life coaching
Paradigm of possibility
Orientation =
     Outcome
     Action
     Inner to outer worlds
Vision of future
“How?”
Partnership
Freedom
Attain specific goals and desires
Create personal fulfillment
Vision, the future
Client wants to move toward attractive goals
Educational/developmental model
Desirable goals and personal growth
Paradigm of possibility
Coach is responsible for process; client is
     responsible for results
Forwards the work through action, talents,
     strengths, behaviors, insight into action

 

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